벤처기업의 성공요인과 경영성과간의 관계에 관한 실증연구 -부산 지역 벤처기업을 중심으로-

This research focuses on the success factors(character of entrepreneur, outer supports, organizational structure and culture, marketing-orientation, industrial environment, strategy) and management performance of venture business in Busan. The data of 91 venture business among them are collected by direct interview. The statistical techniques that are used to test hypothesis were multiple regression analysis, analysis, one-way analysis of variance (oneway­ANOVA). As a result of this research, 1.Only Career characteristics of entrepreneur factors have positive influence on Performance of Venture Business. 2.Outer Supports have not influence on Performance of Venture Business. 3.Only leveling of organizational structure and Only intimacy of culture have positive influence on Performance of Venture Business. 4.Information transmission and information reaction of marketing-orientation have positive influence on Performance of Venture Business. 5.Only cost leadership of strategy have positive influence on Performance of Venture Business. 6.Only hostility of environment have positive influence on Performance of Venture Business. In this respect, this study may help that Busan venture business can build their own strategy, and provide with more knowledge for growth of venture business in Busan.