인터넷 사용 환경에서의 조직문화에 관한 연구

Extending the Technology Acceptance Model to Account for Organizational Culture Won Kyung Changfor the internet usage including OC. The findings enable future researchers and practioners to account for social influence in future investigator of TAM.The World Wide Web and electronic commerce have grown radically since its inception in 1990 by an average annual growth rate over 100%. The Internet's growth makes the creation of cyber markets and it changes management environments. Information Technology (IT) is the essential element of a firm's development and its survival. The Technology Acceptance Model (TAM) represents an important theoretical contribution toward understanding computer usage and computer acceptance behaviors. The current studies investigated the relationships between organizational tasks and internet using TAM. For using internet, social network is important because the natural characteristic of internet is community-based. However, TAM is incomplete in one important respect: it doesn't account for social influence in the adoption and utilization of new information system. So, organizational culture (OC), that we believe to be important, plays a role in explaining their internet usage. OC will affect user attitude. We extend and empirically validate the TAM for the internet usage including OC. The findings enable future researchers and practitioners to account for social influence in future investigator of TAM.