정보원천별 탐색노력의 선행요인 및 그 성과와 만족에 관한 연구

Many studies have focused on the factors which influence on the quantity of information search, but this study focused on the difference of information source because the degree of information search outcome and search satisfaction will be different when using different information source. This study classified the information source into personal source and impersonal source, and found that the attitude toward personal search, interdependent self, personal search cost and consensus information interest have influence on the personal information search effort, and attitude toward impersonal search, impersonal search cost and attribute information interest have influence on the impersonal information search effort, but the independent self has not influence on the impersonal information search effort. Also, the study suggests that the personal information search effort has direct influence on the search outcome and the search satisfaction, and impersonal information search effort also has direct influence on the search outcome, but has influence on the search satisfaction indirectly through search outcome as mediator.2) In this research the result suggests that the information deliver must take care the difference of information source when they transmit the information because the degree of information search outcome and search satisfaction will be different when using different information source.