지각된 위험과 지각된 품질이 모바일 상거래 수용에 미치는 영향에 관한 연구- 기술수용모델 적용을 중심으로 -

This study identified the determinants of mobile commerce adoption applying technology acceptance model. We proposed two-principal determinants, perceived usefulness and perceived ease of use, that significantly impact adoption intention of mobile commerce. This is worthy of notice due to the fact that TAM can be applied to mobile commerce adoption is empirically supported. Also, this study revealed that perceived risk, perceived quality and perceived ease of use are significantly related to perceive usefulness in mobile commerce. Based on these results, managerial implications for mobile commerce vitalization are discussed. First, it is more effective in the mobile commerce adoption to increase perceived usefulness rather than perceived ease of use. Second, it is more appealing communication strategy to strengthen mobile commerce benefit rather than to mitigate perceived risk in mobile commerce.Finally, limitation for this research and further research issues are suggested.