휴양콘도미니엄 이용자의 품질평가요인에 관한 연구
A Study on the Service Quality Evaluation Factors for Resort Condominium Consumers
최재섭(남서울대학교); 박희수(㈜일성레저산업); 김영민(천안외국어대학)
16권 4호, 1115~1133쪽
초록
After introducing in the late of 1970's, due to the increase of per capita income and of leisure time, Korea's condominum markets had expanded continually. As results, the end of 1997, 41 conduminum companies supplied 17,626 rooms, and 102 companies planned 120 condiminums with 28,384 rooms. Currency crisis, 1997~1998, blows out the growing path of the market, and the industry have suffered from the lack of demand and the short of expenses. So, many condominium companies have bankrupted, and a handful of companies have survived. By those changes, two meaningful changes are introduced in demand and supply sides. In the supply side, condominium companies create a new product, refundable condos, and in the demand sides, consumers think a new value recognition for the condominium. In this study, by the result of empirical study, the effect of new product adoption in the condominum industry was proved; new product adoption improved the industries' financial condition. At the same token, consumers' new thinking for a condominum was founded; using value is emphasized instead of asset value.
Abstract
After introducing in the late of 1970's, due to the increase of per capita income and of leisure time, Korea's condominum markets had expanded continually. As results, the end of 1997, 41 conduminum companies supplied 17,626 rooms, and 102 companies planned 120 condiminums with 28,384 rooms. Currency crisis, 1997~1998, blows out the growing path of the market, and the industry have suffered from the lack of demand and the short of expenses. So, many condominium companies have bankrupted, and a handful of companies have survived. By those changes, two meaningful changes are introduced in demand and supply sides. In the supply side, condominium companies create a new product, refundable condos, and in the demand sides, consumers think a new value recognition for the condominium. In this study, by the result of empirical study, the effect of new product adoption in the condominum industry was proved; new product adoption improved the industries' financial condition. At the same token, consumers' new thinking for a condominum was founded; using value is emphasized instead of asset value.
- 발행기관:
- 대한경영학회
- 분류:
- 경영학