컨조인트 방법을 이용한 간접 네트워크 효과 분석- DVD 플레이어에 대한 적용
Indirect Network Effect in DVD-video Industry : an Application of Conjoint Method
김연배(한국전자통신연구원); 임광선(한국전자통신연구원)
16권 1호, 99~113쪽
초록
In this paper, we present empirical analysis of indirect network effect in DVD-video industry using Conjoint method. We focused on the DVD player adoption decision of consumers, and estimated the effects of the variety of DVD-titles(indirect network effect variable) on the consumer's utility. The data for conjoint analysis were obtained from a survey for the city of Seoul, Korea. Our results show that the effect of the variety variable is significant, and as the variety level of DVD-titles increase up to the current level of VTR-tape, the welfare of consumer using DVD-player increase by 197,000 won ∼ 382,000 won.
Abstract
In this paper, we present empirical analysis of indirect network effect in DVD-video industry using Conjoint method. We focused on the DVD player adoption decision of consumers, and estimated the effects of the variety of DVD-titles(indirect network effect variable) on the consumer's utility. The data for conjoint analysis were obtained from a survey for the city of Seoul, Korea. Our results show that the effect of the variety variable is significant, and as the variety level of DVD-titles increase up to the current level of VTR-tape, the welfare of consumer using DVD-player increase by 197,000 won ∼ 382,000 won.
- 발행기관:
- 한국산업경제학회
- 분류:
- 경제학