The Extent of Information Search Behavior in Relation to Information Sources Used by Tourists

This study presents a theoretical base on tourists` information search process and empirical research. Specifically, the purpose of this study was to investigate the relationship between the type of information sources used and extent information search (i.e., number of information sources used and amount of time spent searching) prior to tourists` vacation. The results of this study point to the different type of information sources used and reveal the significant relationship between information sources used and extent of information search. This study intends to broaden understanding of the general information search behavior in the context of resort vacation and contribute develop promotional strategies in a destination.