기업의 사회적 책임의 지수화에 관한 연구

The development of the concept of CSR has fast expanded since the days when it was considered that the social responsibility of business is increase profits. The importance of CSR is one of the most popular issues of corporate communication. At the same time, the index of CSR takes part in evaluating corporate's social and economic activities. The index of CSR can be a useful marketing strategy and a good criterion to evaluate the corporate. This paper seeks to present the indexation of CSR gained at interview. The interviews were conducted mainly with senior manager of CSR in major corporations and researchers of CSR in university. This paper is organized into several sections as follows. The first section describes the theoretical background, and the subsequent section the type of CSR employed. The type of CSR composed of categories 4 categories, 16 items and 78 sub-items to extract the index of CSR. The last section draw the formula for the indexation of CSR. According to the result of this study, the Index of CSR marks the highest level at the donation and sponsorship of corporate, And the lowest level at the marketing communication of corporate. This result means researchers and managers of CSR regard the marketing communication activity of corporate as the basic activity of business