통신서비스의 늦은 수요 확산 현상에 관한 연구：Fax 서비스를 중심으로
The Late Take-off Phenomenon in the Diffusion of Telecommunication Services：Focused on the Fax Markets
임병락(한국정보통신대학원대학교); 최문기(한국과학기술원); 박명철(한국정보통신대학원대학교)
27권 2호, 81~96쪽
초록
Telecommunication services are distinctive in that their adoptions are influenced by network effect resulting in ‘the late take-off phenomenon' and the ‘critical mass' problem. In this paper we examined, so called, ‘the late take-off phenomenon' in the diffusion process of telecommunication services. We compared the parameters of the diffusion process of consumer durables with those of fax services in the US and Korea. By analyzing the parameters of a new diffusion model based on the threshold model proposed by Markus, we found that ‘the late take-off phenomenon' resulted from the low heterogeneity of the threshold distribution for the potential adopters. A simulation approach was proposed for the theoretical implication of the ‘critical mass' problem in the start-up telecommunications services.
Abstract
Telecommunication services are distinctive in that their adoptions are influenced by network effect resulting in ‘the late take-off phenomenon' and the ‘critical mass' problem. In this paper we examined, so called, ‘the late take-off phenomenon' in the diffusion process of telecommunication services. We compared the parameters of the diffusion process of consumer durables with those of fax services in the US and Korea. By analyzing the parameters of a new diffusion model based on the threshold model proposed by Markus, we found that ‘the late take-off phenomenon' resulted from the low heterogeneity of the threshold distribution for the potential adopters. A simulation approach was proposed for the theoretical implication of the ‘critical mass' problem in the start-up telecommunications services.
- 발행기관:
- 한국경영과학회
- 분류:
- 경영학