경쟁전략 및 경영혁신과 경영성과와의 관련성에 관한 연구

Management adopts a variety of innovative techniques to create competitive advantages in the market. To do this, management should tie the business innovation to competitive strategies. It is important to study both the direct impact of competitive strategies, and business innovation on the corporate performance, and the indirect effects of those on the corporate performance through the effective competitive strategies. Few of the previous studies analyzed the interactions among competitive strategies and business innovation to improve corporate performance. The purpose of this study is to analyze the effects of competitive strategies, and business innovation on the corporate performance. Research hypotheses were set to test the effects of competitive strategies, and business innovation on both financial and nonfinancial performance of business organizations. Data were collected from the manufacturing companies and a path analysis method was used to statistically test research hypotheses. The results showed, first, that competitive strategies had direct effects on corporate performance. This implies that planning and executing an effective strategy could help improve corporate performance. Second, the competitive strategies were also shown to have significant relationships with innovation. Hence, it is important to introduce innovative techniques which would effectively execute competitive strategies. * Professor, Dept. of Business Administration, Donghae University ** Professor, Dept. of Tax & Accounting, Yong-In Songdam college Third, innovation was shown to have direct effects on corporate performance