무선 인터넷 수용에 영향을 미치는 요인에 대한 연구

Recently as fervor of the wired Internet has cooled off to some point, mobile Internet is gaining great interests from various fields as a new communication medium. Users, who are already experienced with the wired Internet and cellular phones, have high expectations on new capabilities provided by mobile Internet, thus making optimistic predictions on its extent of use. However, in spite of high expectation of wireless Internet service in the beginning, extent of actual use remains still low. Therefore, to make wide spread of wireless Internet service possible, it is important to find out factors that influence use of wireless Internet. Previous study results (Carter 2001) suggest that identifying factors influencing technology acceptance is important in order for the new technology to be effectively accepted in the market. Thus, this study attempts to investigate factors that influence the use of mobile Internet on the base of Technology Acceptance Model. Technology Acceptance Model (TAM) is one of the models that are being frequently used in recent studies in information systems. TAM explains user’s technology acceptance as a process where perceived usefulness and ease of use determines users’ attitude toward the technology, and this attitude finally leads to the actual technology use. Although mobile Internet has substantially different characteristics from other task-oriented information systems, it is a new technology whose acceptance can be affected by many factors. It will