중국자동차시장변화에 따른 한국자동차산업의 제조 전략
A study on the manufacturing strategy of Korean automobile industry according to the change of the China automobile market
원중호(호서대학교); 박설호(천안외국어대학)
17권 3호, 1177~1193쪽
초록
The world-wide automobile industry is continuously changing for the appearance of the China market. The China government will present a new policy in the automobile indusry in order to apply the Auto market to change suddenly. Namely the domestic self-brand product, the increase of the fuel tax and the policy about the import substitution may be maintained continuously. Therefore I consider that the problems of the Korean automobile industry are the provision about such a policy and the strategy about the characteristics of the China market.
Abstract
The world-wide automobile industry is continuously changing for the appearance of the China market. The China government will present a new policy in the automobile indusry in order to apply the Auto market to change suddenly. Namely the domestic self-brand product, the increase of the fuel tax and the policy about the import substitution may be maintained continuously. Therefore I consider that the problems of the Korean automobile industry are the provision about such a policy and the strategy about the characteristics of the China market.
- 발행기관:
- 대한경영학회
- 분류:
- 경영학