무한경쟁 시대의 손해보험산업 현황과 활로

There are times of changes-indeed, times of turbulence. Fundamental forces are at work which are creating profoundly different competitive environment and set of opportunities and threats for corporations around the world, and particularly in Korea. Korean general insurance industry is facing a lot of opportunities and challenges because of deregulation, technology innovation, and globalization. Significant change is underway in the Korean financial sector due to opening up the market to foreign players and other domestic financial services players, changing customer needs and technology shocks. This will change the competitive environment, profit opportunities and competitive requirements to win. Actually Korean general insurers has been reasonably successful in the past. To continue to be a winner in Korean insurance and financial services market, all players have to build a comprehensive view of likely future competitive landscape, and based on this understanding, a define a set of several strategic priority initiatives and execute against those. For this purpose, this paper first looks at the current trend of Korean domestic general insurance industry, then analyzes problems and opportunities of insurers and finally proposes a set of several strategic priority initiatives to success in the future. Some of the key competition factors are channel efficiency, price and product competition, customer management, and service efficiency.