소프트웨어 벤처기업의 성과에 영향을 미치는 요인에 관한 실증연구

The purpose of this study is to find factors those are influencing the performance of software venture business empirically. In this study, thirteen performance driver factors are suggested by integrated business-technical perspective and external strategy-internal resource perspective. They include four business strategy factors (confirmity to market environment, competitive strategy, external relations, adaptability to environment changes), three business resource factors (organizational characters, entrepreneur's competence, corporate culture), three technical strategy factors (technology and software product, development strategy, technology marketing strategy) and technical resource factors (human resource, research and development, and intellectual assets). The performance factors are divided into four domains such as customer orientation, financial achievement, internal business process, and innovation and learning perspectives. One hundred thirty two software venture firms' performance data are collected, and analysed by factor analysis and structural equation model(SEM) using LISREL.As a result of the study, six major factors influencing the performance of software venture business are identified. They include competitive strategy, entrepreneur's competence, corporate culture, development strategy, technology marketing strategy, and human resource.