한국중소기업의 디자인경영 현황 분석- 조명기기제조회사를 중심으로 -

In the age of sensitivity and digital works, design not only affects the quality of human life but also works as the enterprise’s strategy for survival. In this study, a questionnaire was used to identify the current conditions of design management in Korean illuminator manufacturing enterprises and to inquire on its setbacks. The results are as follows: First, managers believe that professional design is required. This is because R&D and innovation through newly developed products is the key task in business management strategy, which multiplies the corporation's sale and profit through renovating its product image. As a result, adapting the design management strategy of small and medium enterprises is being considered crucial. Next, since the companies are small and the chief executive makes all the design-related-decisions, every manager appeared ignorant concerning its strategic approach although they are familiar with the value of design. There needs to be a general understanding between the manager and the designer on the essence of both design and administration. Lastly, without undergoing any type of systematical design process, the enterprises have been collecting foreign design trends and planning to utilize it. However, their endeavors are futile because they lack professional designers. For this reason, they must realize the importance of strategic use of design through an active managing mindset. In order to construct a design management field only for small and medium enterprises in such a poor condition, a model that fits their situation and an index on the outcome of design management needs to be established.