전래동화를 통한 문화 제품 디자인 개발 연구

By evolving into an information-oriented society through state-of-the-art technologies, digitalization and globalization, we have entered a new era that is characterized by the rapid worldwide exchange of information from all fields such as politics, society, economy and culture. This development gives us the possibility to get easily any information that we desire. Thus, we are able to follow the lives of our favorite Hollywood movie stars or get the latest European soccer results right after the final whistle. On the other hand, we can also observe a certain standardization of the world's different cultures and, consequently, the continuous disappearance of the nation-specific characteristics. Recently, it has become very difficult to guess a product's country of origin just by looking at its design. This is because globalization and standardization are phenomena that also occur in the field of product design. The purpose of this study is to design electronic products as well as products from the household presenting traditional Korean characteristics on the one hand and emotions from legendary Korean stories on the other. In order to abstract the semantics of the design from the stories, the general idea behind the legendary stories, the cultural context and product modeling as well as their interrelations have been discussed. Following, we surveyed the well-known legends and selected some of them in order to use them in case studies. The selected stories can be considered as typical Korean legends. Finally, we analyzed the images, metaphors and forms contained in the chosen legends and we executed some case studies by creating designs, which are shown in this article.