산업재 기업의 기업 이미지 관리모형 도출을 위한 실증적 연구

The objective of this study is to empirically examine and establish a model for industrial companies to manage their various corporate images that lead to corporate reputations. In this study, based on the theoretical background on the corporate image management, an analytical framework that corporate images affect corporate reputations discriminately depending upon the types of stakeholder was set up and tested. It can be concluded as follow. First, corporate images affect corporate reputations. Second, the corporate image factors affecting the corporate reputations are evaluated differently by the types of stakeholder. Third, company-specific factors affecting the corporate reputation are evaluated differently by the types of stakeholder. Lastly, the process that corporate images affect corporate reputations is moderated by company-specific factors. It could be said that industrial company to improve his corporate image should establish his corporate identity based on his mission and vision and make differentiated management by the types of stakeholder groups. Finding what the company-specific factors affecting corporate image and how much they affect, industrial companies could manage their corporate images strategically.