멀티플렉스 레저스포츠 부동산 투자환경 투자자 만족도, 구전의도, 재투자의 인과관계 분석

The rapidly expanding city in Multi-plex business has the potential for leading the high-level leisure sports culture. Therefore, this study was intended to provide the effective suggestions for real property marketing that could heighten investors' satisfaction, word-of-mouth intentions and reinvestment through the development and improvement of the real property investment environment that is most important to activate the sports facility-related business. The investors participating in the installment sale of the 'Altistom' shopping center, the Multi-plex leisure sports developed in Bucheon, Kyonggi Province, were selected as the population for this study, and the questionnaire research method was conducted for people sampled in the random sampling method. In case it is difficult to recruit tenants in the theme facility acquired through installment sale, it is necessary to set the low rent first and then propose the method to raise the rent gradually as the condition turns for the better. Or it is necessary to present the plan to raise the rate of return through efficient Multi-plex leisure sports employee management after installment sale. By doing so, it is possible to enhance investors' satisfaction and vitalize their word-of-mouth intention and reinvestment intention.