정보 리터러시가 소상공인의 온라인 활동 수준에 미치는 영향

This paper presents an analysis of how the Information Literacy (IL) influences on the digital divide variables in terms of six Online Activities (OAs) : Internet use hours, Web site visit, online transaction, online community participation, online collection of learning materials and satisfaction on the online service. To measure the IL score, 12 items from the Eisenberg & Berkowitz’s Big Six Model are selected (presented at the Web site http://www.ischool.washington.edu/mbe). Most of the items are measured by using Likert-type five point scale. A sample of 406 managers of very small business (VSB) category who have visited sixty Korean Small Business Development Centers is collected and the data is analyzed by the SPSSWIN 13.0 version. Although VSB managers are provided with programs by government, universities and consultants, they have difficulties in accessing to supporting network and also show a low level of OAs. Factor Analysis shows that there are two significant factors : DSA (Definition-Seeking-Access) and USE (Use-Synthesis-Evaluation). In regression analysis for each OA item, the factor scores are used. Two factors, DSA and USE are influencing positively all six OAs.