인터넷 쇼핑몰디자인에서 MP3구매 시 소비자 감성소구에 따른 그래픽디자인 적용방안

The first interesting of the moderns is to improve their qualities of life. They pursue affluent and beautiful life through the efficient application of leasure time and spend lots of time and make an endeavor in order to seek their self-satisfaction life. In the most recent, the life style trend is choice and concentration and the trend is more clear. This result is that the moderns consider values of personal amusement and satisfaction for their leasure activities rather than awareness of other people. They also don't save their money for their expenditures and investments that they want. The users' sensitive appeal, through the composition factors of graphic design, such as confidence, diversity, interesting, familiarity and esthetic appreciation had positive influence to the improvement of the purchasing decision in the Internet shopping mall of "MP3".The photospictures, colors, and arrangement of screens, and letters of the factors of graphic design had strong influence to the appeal but the mobile images didn't have.In accordance with age and gender, the rate, in the case of teenagers women, of influence to the appeal was the strongest and in the case of twenties men, the influence was the smallest. In accordance with same ages, the influence of the appeal for women, in the case of teenagers and twenties, was more strong than men, and the thirties men had more strong influence than women .Except for thirties women, the first influence to the sensitive appeal of composition factors of graphic design was "photospictures" in all ages of teenagers, twenties and thirties. In thirties women, in order, colors, photospictures, letters, arrangement of screen and mobile images had influence.