외식산업 소비자의 소비자 윤리에 관한 인식 연구

The purpose of this study was to examine the recognition of people of different classes toward consumer ethics in the field of foodservice industry. A survey was conducted with questionnaires that were reorganized according to consumer ethics scale(CES) in order to assess the consumer ethics recognition of consumers on a five-point scale. Self-administrated questionnaires were completed by 463 consumers and data were analysed by frequency, t-test, one-way ANOVA, factor and reliability analysis. The factor analysis showed that three different types of ethical attitudes among the consumers investigated in association with the foodservice industry : unconscientious illegal behavior(12 variables), intentional unlawful behavior(6 variables) and excessive expression of complaint(5 variables). The findings of the study were reliable, as the Cronbach's alpha values were above 0.7 for all the factors. The men showed more ethical attitude than the women, and the elder consumers seemed to behave more ethically than the youngers. The company and government employees were more inclined to be ethical than the students and housewives. For the monthly income, the higher income earners were more ethical than the small income earners among the ethical attitudes of consumers. The religion showed a significant difference while the educational level of the consumers didn't show any differences to their ethics in consumption situations.