호텔 예식연회 매출 활성화 방안에 관한 연구 -서울시내 특1급 호텔을 중심으로-

The purpose of this study is to vitalize the sales of wedding business of 5 star hotel, and the results were expected to be used as fundamental data for plans to improve the sales of wedding business. The results of the study suggested implications as follows.First, as there are internet users increasing, all information about wedding including the description of products, estimation should be explained though the homepage of a hotel. Second, hotel business should aggressively invest in wedding halls and wedding facilities. Third, a hotel should organize a wedding team which is composed of experienced staff specializing in wedding consult in sufficient and luxurious reservation and consulting centers. Based on the wedding team, the hotel should predict and study wedding business in the future to satisfy customers' needs, which become diverse. Fourth, it is necessary to study plans to improve the sales on additional items like dress, photograph, video recording, stage setting, lighting and etc. in cooperation with outside vendors. Fifth, if small-scale wedding related to rooms and remarriage products are developed, the sales of wedding business will highly increase. In addition, the change of big-scale wedding to small-scale wedding shows the appearance of wedding business in the future.