기업가 지향성과 시장 지향성이조직유효성과 사업성과에 미치는 영향

The challenges facing a new enterprise establishment especially with a satisfactory business performance in the competitive marketing industry environment are escalating while the creation of a market oriented business profit is essential. In this regards, Peter F. Drucker previously asserted that even though material resource management of the industry is principal, the intangible resources such as entrepreneurship and marketing innovation strategies are the antecedental key to a success of the business performance in terms of industry management. This research focused on identifying effects, resulted from two determinants of the organizational effectiveness and business performance. Toward this end, this research has covered 120 empirical survey results from CEOs at 36 small & medium-sized enterprises of pharmaceutical and medical device companies. From this research, the risk sensibility of the entrepreneurial orientation has effected on organization effectiveness(organizational formality and centralization), and the competition-focused commitment has made significant impacts on business performance(sales growth rate, ROI, business profits compared to competitors). Secondly, inter organizational collaboration of the market orientation has significantly impacted on the organization effectiveness while competition-focused orientation was important determinant to the business performance compared to profits of other business competitors. Furthermore, costumer-centered orientation was emerged as the important determinant to both of organizational effectiveness and business performance.