DEA를 이용한 한식프랜차이즈의 경영효율성 분석
Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis
서영애((주)대우인터내셔널 회계팀); 나정기(경기대학교)
30권 1호, 295~315쪽
초록
Through the data envelopment analysis(DEA) method. this paper examines efficiency of a group of chain stores. The efficiency is decomposed into pure technical efficiency and scale efficiency. The input variables selected to evaluate the efficiency are area, number of seat, server hour and server count and the output variables are sales and number of customers. Output-oriented DEA model is applied in the determination of efficiency, since the business period of most franchisee restaurants is not so long enough that they may first maximize the outputs. The results show the low level of efficiency. The main sources of inefficiency is found technical rather than scale.
Abstract
Through the data envelopment analysis(DEA) method. this paper examines efficiency of a group of chain stores. The efficiency is decomposed into pure technical efficiency and scale efficiency. The input variables selected to evaluate the efficiency are area, number of seat, server hour and server count and the output variables are sales and number of customers. Output-oriented DEA model is applied in the determination of efficiency, since the business period of most franchisee restaurants is not so long enough that they may first maximize the outputs. The results show the low level of efficiency. The main sources of inefficiency is found technical rather than scale.
- 발행기관:
- 한국관광학회
- 분류:
- 관광학