개인의 가치성향과 두뇌활동 유형과의 관계에 관한 연구

This study tried to investigate the relationship between value orientation (individualism and collectivism orientation) and brain use dominance. We tried to answer in this study to these questions as follows; Do individualists use more left brain hemisphere than collectivists? Do collectivists use more ‘feeling’ part of brain than individualists?Individualism and collectivism orientation were defined and measured according to Triandis(1995). For brain dominance modes we used LSJI (Lee Sohn Jeon Index) developed based on Herrmann’s whole brain theory which differentiated four brain parts (HBDI): upper left brain (‘fact’), lower left brain (‘form’); upper right brain (‘intuition’), lower brain (‘feeling’).The major findings obtained from a statistical analysis of 576 respondents are as follows :First, the brain use dominance is highly related to individualism-collectivism orientation. Second, individualists tend to use more the upper left brain, which means they are more logical than collectivists. Third, collectivists tend to use more the lower right brain, which means they are more sensitive to interpersonal feeling than individualists. Fourth, people high on both individualism and collectivism (‘dualist’) tend to use more whole parts of brain. From these findings we can conclude that an individual’s value orientation is highly related to cognitive style.