신발 산업의 e-marketplace 참여의도에 영향을 미치는 요인 분석

The factors to effect on the participation in e-marketplace of footwear industry are analyzed. We proceed to survey 150 companies which made the parts and materials of footwear using questionnaire and we used Seo ‘s research model(2001) with adding in the new variable, the external pressure. Only 42 questionnaires among 150 companies surveyed were validated and analyzed with 4 independent variables, environment characteristics, organizational characteristics, innovation, inter-organiza tional characteristics and one dependent variable, the intention to participate in e-marketplace. It showed that the factors were external pressure, CEO's intention, the recognized relative advantage and complexity to effect significantly on the participation in the e-marketplace of footwear industry. QK