전자상거래시장에서 네트워크 효과에 따른 기업전략

The companies` management strategies of the electronic commerce market are different from those of the traditional market. The main difference between the electronic commerce market and the traditional market is an IT network system which is a companies` management strategies in the electronic commerce market . Therefore, how to understand precisely of the IT network system having an effect on the whole management, in the same time, how to set up, how to control and how to discipline of the IT network system to be suitable for companies` management strategies in the new market environment arise an important issue of companies` management strategies field.First of all, this study examines the meaning of true nature and the formation of such electronic commerce market structure in terms of the effectiveness of the IT network system as expanding the electronic commerce market . Subsequently, this study focuses on the examination and analysis of the companies` management strategies which are constituted through influence on the effectiveness of the IT network system in the electronic commerce market . In the conclusion, this study is to introduce several alternative policies of the Government and companies to such formated IT network system of the electronic commerce market in the future.