An Empirical Study of Joining Franchise Systems Motivational Factors from the Franchisee's Point of View
An Empirical Study of Joining Franchise Systems Motivational Factors from the Franchisee's Point of View
이수범(경희대학교); 정형일(Roosvelt University); 심영국(Hotel Ramada Seoul)
13권 3호, 1~10쪽
초록
An empirical investigation has been conducted to identify underlying dimensions that motivate entrepreneurs to join franchise systems. The result indicates that personal factors in psychological dimension play an important role in the decision of entrepreneurs to join franchise systems in addition to well-known traditional advantages such as 'managerial (or operational) support', and 'proven business methods'. The result of factor Analysis suggests that autonomy-oriented policy seems to be a useful addition to the franchisor's strategy to satisfy franchisees.
Abstract
An empirical investigation has been conducted to identify underlying dimensions that motivate entrepreneurs to join franchise systems. The result indicates that personal factors in psychological dimension play an important role in the decision of entrepreneurs to join franchise systems in addition to well-known traditional advantages such as 'managerial (or operational) support', and 'proven business methods'. The result of factor Analysis suggests that autonomy-oriented policy seems to be a useful addition to the franchisor's strategy to satisfy franchisees.
- 발행기관:
- 한국호텔외식관광경영학회
- 분류:
- 관광학