호텔기업의 경영형태와 환경불확실성에 따른 학습지행성에 관한 연구

The purpose of this study is completed for hotels mainly on the concept of learning orientation through approaching empirically to the present state of learning by searching various mutual relations with operation type, environment uncertainty, learning orientation. It is focused on providing a theoretical basis and strategic alternative ideas for hotel corporations. For the study, research data was collected from 15 deluxe hotel in Seoul. Each variable is measured by Likert's 5-point scale. The data are analyzed by such frequency analysis, descriptive analysis, Kruskal-Walls test, Mann-whitney U test, MDPREF. The major finding and implication can be summarized as follow: Both the independently managed and internationally chained hotels demonstrated that the group with more environment uncertainty showed a higher degree of learning orientation. This means that the group conceived more environment uncertainty has obtained more information through active investigating activities on uncertainty. This kind of effort for acquisition of information also caused an increase in the hotel's creative corporate activities through the core role of strategic targeting and business performance. Thus, it is reasoned that environment uncertainty, conceived by organizational members, could be a factor in causing the learning orientation. Hotel should therefore recognize that environmental changes are not only threatening, but also are an affirmative factor causing creative tensions based on the result of the above study.