경찰홍보의 효율화를 위한 경찰조직과 공중과의 관계성 형성요인에 관한 연구

Formation Factors of Police Organization-Public Relationships for Efficientization of Police Publicity In the future, police should activate activities fit for the environment drastically changing, establishing a future-oriented paradigm in police activities. To attain this goal, it is necessary to seek the improvement in police policy's efficiency and quality through the recovery and increase of police trust among residents based on community commitment, involvement and contribution. This study starts from such problem-consciousness of organization-public relationships. Accordingly, the study aims to develop the indices that enable to measure the level of the police organization-public relationships, supporting the positive studies in future. As a basic work for such goal, the study intends to lay groundwork of establishing the police publicity strategies for the improvement of police organizational image by attempting the conceptualization of the police organization-public relationships through the analysis and review of domestic and foreign precedent studies and by presenting the formation and result factors of the organization-public relationships for enhancing the efficiency of police publicity. Therefore, the study seems to provide the foundation for studying the formation and result factors of the organization-public relationships related to the efficiency of police publicity by theoretically exploring the conceptual framework for the organization-public relationships' factors that is recently rising as an area of interest in the field of public sector PR. Lastly, this study expects that further studies will be made to complement the measurement problems, develop the measurement methods and prove their validity in the cooperation system between police organization and public.