창업보육센터 성과에 영향을 미치는 창업보육매니저의 특성 연구

The Research and Development Strategy from the Case of Producer-type Development System Seo, Joung-Hae To practice the innovation from research and development(R&D) and to obtain the competitive advantage from the innovation are the most important activities for high-technology companies in the knowledge based economy. From this perspective, not only researchers but also practitioners recently have taken a great interest in linking the research and development(R&D) to market(business), ie the concept of the research and business development(R&BD). This study based on the case analysis of ‘K’ company examined the strategy of R&BD and suggested some arguments about that point. ‘K’ company introduced the ‘producer-type development system’ in her magnetron business to practice the R&BD strategy. She also operated the process oriented organization and the new supply chain focused on value engineering. The PD(development producer) who is responsible for all the process from the development of products to marketing plays the key role in the R&BD system. ‘K’ company have achieved the good managerial result as well as satisfactory performance in product evelopment in the magnetron business through the ‘producer-type development system.’ The ‘producer-type development system’ would be not only an effective method for the development of new product and commercialization of new technology but also an useful strategy for the success of R&BD. Furthermore, the ‘producer-type development system’ could function the internal venture incubation institution which brings up the internal entrepreneur in the large incumbent company.