디자인 전문회사 비즈니스 정체성 연구를 통한 디자인산업 발전방안 제안-미국,유럽의 산업디자인 전문회사 사례 중심으로-

Korea has been making a move for developing design industry in which design companies play a key role also as in knowledge-based service industry that is of intellectual activities changing cultural identity into creative value and that is regarded as a competitive strength in industry. Hence, there is a growing need of producing good designers with talent and design studios with high competitiveness that goes into a global fame. Many successful overseas design companies make progress by having their own know-hows to create distinguished design identity. It is clear that hardly any domestic design companies would survive if they cannot develop their competitiveness under the accelerating global competitive circumstances such as in the current market conditions opened to more advanced knowledge-based foreign industry by WTO, FTA etc. The case studies of this thesis show that European design companies, a development model of Korea, utilizes the identity based on characteristics of design as an artistic creativity art as a value-adding tool, and creating their own abilities and value independent from large enterprises. The Government is required to promote the fostering policy of design industry by recognizing that the creative design power is based on continuing experiments and concepts developed by individual designers, which is a main feature of design field as well as the existing descriptive design policy.