라스베가스 카지노 재방문의사를 통한 국내카지노 수요전략연구
A study on demand strategy for domestic casino facilities by determinants for revisit of casino visitors in Las Vegas
소국섭(동명대학교); 양일용(제주관광대학교); 장호성(세종대학교)
16권 5호, 133~148쪽
초록
변수명변수정의통합모형외래방문객내국인(미주한인)종속변수RECASINO재방문의사, 예=1, 아니오=00.642a0.480b0.644c0.480d0.638c0.484d인구통계적 변수집단변수RESIDE내국인=1, 미주한인=00.7320.444NANANANAMARRIED 기혼=1, 미혼=00.3580.4800.4040.4920.2320.425MIDDLE30, 40대=1, 기타=00.6420.4800.6970.4610.4930.504OFFIOWN사무직과 자영업=1, 기타=0 0.3700.4840.3880.4890.3190.470카지노 관련 개인특성변수CYBER사이버게임경험유무 예=1, 아니오=00.1630.3700.1700.3770.1450.355FIRST처음방문, 예=1, 아니오=00.5720.4960.5850.4940.5360.502BET게임 한도액 정함, 예=1, 아니오=0 0.4670.5000.5370.5000.2750.450PACKAGE패키지, 예=1, 아니오=00.2920.4550.3350.4730.1740.382ALONE혼자=1, 기타=00.1790.3840.1330.3400.3040.464FAMILY가족=1, 기타=00.2260.4190.2130.4100.2610.442만족도SATIS만족도, 5점척도4.2060.7454.1220.7104.4350.795카지노 선택결정요인FACILITY시설성, 7점척도5.3151.3575.1911.3435.6521.348WINNING승률, 7점척도5.0271.3125.0271.3065.0291.339RECOMM주변의 추천, 7점척도5.0161.3205.0531.2364.9131.513방문동기FAC1_1심리적욕구실현, 5점척도0.0061.320-0.0231.0110.0840.938FAC2_1성취감과 일탈, 5점척도0.0160.9920.1010.978-0.2151.001FAC3_1도박과 오락, 5점척도0.7760.984-0.6260.9800.2000.978a, b: 통합모형의 평균 및 표준편차. c, d: 각 모형의 평균 및 표준편차
Abstract
The purpose of this study is to examine the distinction of determinants for an intention to revisit of Korean ,divided into tourists from korea and residents in USA, who visited hotel-casinos in Las vegas and search demand strategy for domestic casino industry with that. As a research methodology, Log-likelihood Ratio Test(LRT) is utilized. However proper cause-effect model is required to use this method and thus probit model that is appropriate for binary dependent variable which is an intention to revisit is applied. Independent variables input are as follows. Those are motivation, selective attributes, casino related behavior variables and others as demographic variables.As a consequence of this study, out of total 18 variables, 2 variables such as types of visitors' job and a type of betting are in common with both groups and 8 variables shows the distinction between groups. Based on the result, an author would like to give an advices that differentiated implications for both groups are available.
- 발행기관:
- 한국호텔외식관광경영학회
- 분류:
- 관광학