통합 디자인 아이덴티티 관점으로서 모바일 폰 브랜드 디자인 개발

The management for mobile phone was focused on its function and design in the past, but recently, integrated design identity management for the mobile phone design including package, promotion, user interface, interactive media is becoming significant. Therefore, this research would like to find out the importance of integrated design identity strategy, and conduct case study on mobile phone brands which have successfully implemented it, and suggest actual mobile phone brand design that identity strategy is reflected, and find out the real application possibility and future development direction of integrated design identity strategy. In this research, it was proven that new integrated design identity strategy is needed which could be uniformly applied to newly emerging media such as user interface and interactive media as well as traditional media. It was also found that the new brand design of mobile phone called NOUT which is suggested by this research could be uniformly applied to all media such as logo, package, ad poster, and newly changing mobile user interface, and interactive as design identity. This research confirmed if the interaction, which has not been positively included in the existing integrated design identity strategies, can be included in identity strategy by developing actual design and derived other issues to be solved. The findings of this study can be utilized for further studies for establishing integrated design identity strategies including interactions.