프랜차이지의 업무태도가 프랜차이지의 만족과 재계약에 미치는 영향에 관한 연구

This study analyzed how the franchisee's attitude toward franchise business affects the satisfaction of franchise in a franchise industry which is showing continuous growthcurrently and how the satisfaction of the franchisee affects the whereabouts of their intention in remaining in the franchise system. The survey of this study did a convenience sampling of BBQ and Nolboo among the franchises and used 264 valid samples for the analysis. For the statistical analysis that fits the research objective, we used the SPSS Win 12.0statistics package and did the exploratory factor analysis, reliability analysis, frequency analysis and through the Structural equation modeling (SEM), we verified the hypothesis. As a result of exploratory factor analysis, different from the previous studies, challenging spirit was not categorized as a factor and therefore verified the hypothesis excluding the perceived innovativeness and as a result, only the desire for personal development and personal commitment to the business affected satisfaction and satisfaction turned out to have a significant influence on the intentions of remaining in the franchise system. This study provides the terms of attitude toward business that is considered in the process of the franchisor selecting the prospectivefranchisee and to provide the terms of the attitude toward business that affects the prospective franchisee who is to operate a successful franchise business in the future.