아티스트와 기업 간 디자인 협업 연구

Today, many businesses are concentrating on collaboration with artists as an effective way to get creative ideas and improve their corporate identity. It shows a tendency to increase that lots of artists who were reluctant to apply their works into daily necessities attempt cooperative works with companies on account of the professionality and reliability of conglomerates and their projects. This study researched many rising cases of design collaboration between artists and companies to classify the forms and characteristics of diverse kinds of cooperative works. This research also investigated on the reason of growth in design collaboration and the consumers' minds that prefer artist featuring products to clarify the responsibilities and proper roles which should be accompanied in the process of organizing a cooperative system. The problems and solutions derived from the study are as follows. The consumers' minds purchasing artist featuring products are not being led to genuine concern and pursuit for art. Moreover, there is fallacies that regard an artwork as a mere design motif and miscommunicate the message of a work and the artist's intention. Artists therefore, should require the company to deliver exact information on their artworks and conception to consumers through various channels. On the other hand, companies want to develop a new product in collaboration with artists should search a suitable artwork could be coordinated with their product prior to selecting an artist to minimize the possibility of failure. Design development also should follow a systematized procedure that can control a conflict of opinions and distribute appropriate roles between a designer and an artist. The process of collaboration protecting artists and activating the art world enables companies to produce a higher value-added goods balanced artistry and marketability. Besides it conveys positive images to consumers so it can be a solution to a company which aspires to accomplish a cultural enterprise. In conclusion, the most essential factor to consider in the whole process of collaboration is to pursuit not only the profits of parties concerned but also return to the society and build a cooperative system with a macroscopic point of view.