소액창업업체의 경제적 성과에 영향을 미치는 요인 연구

This study is designed to analyze monthly sales and monthly net-incomes as financial outcomes of micro-enterprises that participated in a micro-enterprises support program, and to analyze, by using a hierarchical regression analysis method, how three factors, such as personal characteristics, business characteristics, and management difficulties of the micro-enterprises, determine their monthly sales and net-incomes. It is found that the monthly sales of micro-enterprises that responded are much less than those of small businesses studied by other researchers, but there is no big difference in monthly net-incomes between the micro-enterprises and small businesses. By hierarchical regression analysis, it is found that personal characteristics as well as business characteristics of the micro-enterprises are significant factors in both monthly sales and net-incomes. On the other hand, management difficulties are not a significant factor when the personal and business characteristics are controlled. This result highlights the importance of the personal and business characteristics of micro-enterprises, rather than that of management difficulties felt subjectively by the program participants in designing their support programs. And also it is shown that variables affecting the monthly sales are considerably different from those affecting the monthly net-incomes. This result clearly points out that strategies to enhance the sales of the micro-enterprises should be different from those that enhance their net-incomes.