음반 제작주체의 역량 및 제작시스템이 흥행에 미치는 영향에 관한 연구(2002~2006년 한국 음반 산업을 대상으로)

Based on network theory perspective and resource-based view of the firm, this research examines the dynamics of chart success in Korean recording industry over the period of 2002 to 2006 using Korean album chart listings. It is found that incidence of chart success measured by the length of chart survival of albums was affected by the record production system, competences of record companies, and initial popularity. Earlier research found that in Korean recording industry musical records are typically produced by two different systems. First production system is the integrated system in which a single record company is responsible for the creation of musical content as well as the distribution of recorded music. Second production system, so called 'the PD contract system', is relying on the network in which an independent production is responsible for the creation of musical content whereas a record company is responsible for the distribution of recorded music. Confirming the result of an earlier research, analysis of data in this research indicates that the records produced by the PD contract system on average outlasts the records produced by the integrated system in the length of chart survival. It may suggest that networking has been an effective strategy in Korean recording industry. The resource based view of the firm suggests that major productions and major record companies that possess superior resources should outperform rivals with lesser resources. It is indeed found that the records produced by either major productions or major record companies on average outlasts the records produced by non-major productions or non-major record companies in the length of chart survival. Confirming the result of earlier research in U. K. on the bandwagon effect, empirical results of this research suggest that initial popularity is a very important factor in chart survival in Korean recording industry too.