공공부문의 CRM 성과에 영향을 미치는 요인 분석
The Analysis of factors affecting to the results of CRM in Public Society
임준식(대전대학교); 김용수(대전대학교)
21호, 1~28쪽
초록
government is rising interest about CRM gradually. At this of time presenting visible effect, this study grasped success factors through the concept arrangement and the existing literature about CRM. The capacity of CRM and the result of CRM (interest of local department which is a variable, a specialty manpower, business cooperation between department, evaluation and compensation, system integration level that is special variable, possibility of system extension, ease of system use) analyzed to local government employee how affects through actual proof analysis.
Abstract
government is rising interest about CRM gradually. At this of time presenting visible effect, this study grasped success factors through the concept arrangement and the existing literature about CRM. The capacity of CRM and the result of CRM (interest of local department which is a variable, a specialty manpower, business cooperation between department, evaluation and compensation, system integration level that is special variable, possibility of system extension, ease of system use) analyzed to local government employee how affects through actual proof analysis.
- 발행기관:
- 대한경영정보학회
- 분류:
- 경영학