Linking Food Industry and Agriculture: The Case of Fruit-juice Industry and Korean Food Franchise

In Korea, the portion of food industry has increased, while the portion of agriculture keeps decreasing. The alliance between agriculture and food industry results in the synergy between both industries as well as higher farmers' income. The goal of this study is to analyze the current status of the linkages between two food industries (fruit-juice industry and Korean-style meal franchise industry) and agriculture, and then to present the ways to strengthen the linkages. The discussion in this paper will be a policy baseline aiming for synergy between both industries, which is of a special concern to the next regime.