브랜드스케이프 환경 구축과 스토어 디자인 콘텐츠

The brand store suggests the brandscape environment by containing the brand image and identity elements and the emotional marketing for the millenium lifestyle. This analysis study focuses on the brandscape environment such as architecture and interior design elements in the commercial store design. The luxury brands' flagship store design implies the marketing strategies that evoke the clients' multi-sensual emotion. The total environmental store design contains the brand story, product, symbol, color, logo, lighting and the digital device by which the clients entertain the spatial circumstances. This store context and the purchase process of the brand product identifies the client with the brand itself. Consequently, the brand store design contents for the brandscape environment should be considered as a brand marketing method rather than the material needs in contemporary society.