브랜드 이미지 혁신을 위한 어플리케이션 디자인 연구

Recent changes in the status and use of application design have led to a revolution in the branding environment. In the past, the role of application design was relegated to the support of a brand's identity based on nothing more than a basic design. In stark contrast, the importance of application design, which connects a brand with consumers, has been gaining attention as society, culture and the economy become more and more consumer-oriented. The purpose of this research is to identify the new trends in application design and describe their characteristics as demonstrated by recent changes in the brand environment. Moreover, this research seeks to identify the meaning and expanding scope of application design, formerly considered to be merely a supporting element in the overall structure of brand design, and to present a new direction in this regard. Its current expansion demonstrates that today's application design can no longer be regulated based on its previous definition. In addition, this research proposes an introduction to two new application design types: an application design system that performs its tasks independently without any relevance to the basic design; and an application design that carries out its tasks based on a minimum level of connections (logo, color, etc.) within the basic design guidelines. This paper proposes that the independent brand strengthening strategies demonstrated in application design can be used as an effective solution to respond to changes in brand conditions that arise through social and environmental changes.