‘2010 세계디자인수도_서울’ 이벤트 아이덴티티 디자인 개발에 관한 연구

Recently the city Seoul put the Design Seoul Project in motion to advance the value of city and improve the cultural competitive power of Soul. Also, they are expecting the hidden possibilities of city with having the meeting WDC(World Design Capital) in 2010. WDC is the event that gives name every other year to the chosen city if it has been developed by the various ways of design. This study is going to review the cases of the advanced international cities that have been improved their image by developing various ways of design. '2010 WDC_Seoul' EIP that was developed from December ,2007 to March, 2008 is completed as the standard symbol of WDC, color-system and Hangul-system character which represent the excellent and creative culture of seoul. Through EIP, which symbolize 'Seoul', '1020 EIP_Seoul' will be announced its opening worldwidely and promote the competence of design in the city. Even though we're living in the digital age, Seoul is recreating the city identity by using the public design which has 'analogue'-ish characters. We wish that the opening of '2010 WDC_Seoul' and whole period of this event can be successful and WDC can be devoted to establish the cultural identity of Seoul.