구매유형에 따른 산업재 구매의사결정에 미치는 영향요인
Influence Factors of Purchasing Decision Making of Industrial Buyer According to Purchasing Style
이승희(금오공과대학교); 이영하(재영솔루텍(주)); 김혜경(금오공과대학교); 조영준(금오공과대학교)
6권 3호, 121~129쪽
초록
This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier’s evaluative criterion in accordance with the type of buying task(Hypothesis 3).
Abstract
This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier’s evaluative criterion in accordance with the type of buying task(Hypothesis 3).
- 발행기관:
- 한국디지털정책학회
- 분류:
- 기타과학기술학