소비자 조사를 통한 아파트 공간 디자인 전략에 대한 연구 - 아파트 외관디자인과 내부디자인을 중심으로 -

The goal of this research is to suggest environmental design strategy of apartment by analyzing the consumers' needs of the domestic market. To achieve this, we studied the characteristics of apartment design and we examined the relation between brand identity and design strategy by analyzing the current state of the market. Also, we established 'Plans for environmental design strategy,' by conducting a survey on brands and conducting a questionnaire on design to customers. This study compared exterior design of apartment with interior design of apartment. Also, it identified the factors that influence consumers' taste of design of apartment. We proposed materials, colors, style, and brand identities as design strategies to resuscitate ordinary brand design into premium brand. The data were obtained via a questionnaire completed by married women 30, 40, 50 years of age(N=102) and property experts(N=50). Therefore, the goal of this research lies in analyzing the environmental design of apartment from exterior design and interior design of apartment towards apartment design strategy. To achieve this goal we examined the overall trend of apartment brand market, and analyzed the current state of the brands. Through the research we extracted the design strategy and brand image of a brand B from Company, and we proposed a design application plan.