국․내외 벽지 브랜드의 패턴 디자인 분석

Interior decoration has become industrialized gradually, along with a deepening appreciation of aesthetics and an increasing diversification of values, an increase of living standards and high economic growth. This has led to Consumers desire for the creation of designed indoor space also diversifying in the field of interior design. In particularly, since wallpaper occupies a greater portion of the construction area among those finishing materials that relate to interior decoration, it becomes a major factor in creating a feeling in a space. And, through harmony with flooring, a wide gamut of molding applications, doors and furniture, the wallpaper can greatly influence an indoor space. In addition, wallpaper, as an indoor finishing material, not only presents a range of materials it also has economic advantages on account of it ease of application. Such points help enhance the preference for wallpaper more and more. However, technological advances and the design of wallpaper in Korea have remained less than those of other advanced countries, due to a comparatively short history of wallpaper being imitation of foreign design, so that just following the prevailing trend may cause us to lose our cultural originality. In this paper, the researcher investigated and analyzed the recent designs in wallpaper up to the first half of 2008, taking into account brands from the U.S., Japan, the UK., Germany, France and the Netherlands, and also including locally produced designs. And the results are as follows: designs have been developed reflecting a nations cultural characteristics, history and national character etc. Also, the researcher has discovered that there appeared a unique propensity dependent upon the cultural interpretations specific to each country. In the case of Korea, the researcher found that the current design trend merely imitated patterns already created elsewhere, rather than creating original design patterns derived from its own cultural characteristics or history. The truth is, along with increase in the importance of trend analysis local firms are only busying themselves with imitating the designs created by other countries or engrafting recent popular design trends from overseas markets onto their own designs. Given that originality is a driving force in enhancing the competitiveness of a state in this age of globalization and internationalization the most important factor in developments of design must be that unique cultural characteristics have been reflected. It is hoped that with continuous trials to develop the designs on the basis of cultural interpretation, this paper will be an occasion to accelerate research efforts to develop pattern designs for wallpapers utilizing traditional themes and materials as well as to create culturally specific image that are to be found only in Korea.