휴대전화 사용기간에 따른 모바일뱅킹 서비스의 구조적 관계 분석

The objective of this study is to analyze structural relationships of M-Banking service based on the use period of mobile phone through Technology Acceptance Model. The sample respondents of this study was limited in the subscribers of mobile phone services. And so this paper analyzed the differences of path coefficients between the two groups (long-term users and non long-term users in mobile phone) focused on the fitness of the model. That is, this study offered an integrated approach to attempts to extend the theoretical and empirical research evidence on causal relationships of each group. As a result, this study proposed that ‘use period of mobile phone’ factor could be considered as a sort of ‘control variable’ by structural relationship of the model. The findings of this study can be used as a marketing strategy for each group in telecommunication company.