인터페이스디자인이 모바일 상거래 활용의도에 미치는 영향

Mobile commerce has emerged as an useful method of the next generation of e-commerce with an increasing supply of mobile equipments. This study investigated effects of interface design factors on the acceptance behavior and intention of using m-commerce. For this purpose, this study developed a model consisting of 7 interface design factors, the perceived usefulness and perceived ease and the intention of using m-commerce based on TAM(Technology Acceptance Model). The subjects were asked to answer the questionnaire after individually experiencing m-commerce with a designated mobile equipment. Major findings are as follows; among the interface design factors for m-commerce, the degree of product information details, a variety of product information, the effectiveness of screen design, menu design, security and the ordering process affected the perceived usefulness significantly. The perceived ease was significantly related to the effectiveness of screen design, menu design and ordering process. In analyzing intention of using m-commerce being affected by the perceived usefulness and the perceived ease of use, both factors affected the intention of using m-commerce significantly. Major implications are as follows; first, we need to design the interface for m-commerce offering diverse types of product information including text, image, video and etc. Second, it is necessary to simplify the order process for minimizing time and efforts required in making purchase decisions. Third, it is necessary to compose the context usefully and conveniently.