전자상거래에서의 소비자개인정보통제권에 관한 연구

As a rapidly E-Commerce market increased, Consumer choice and power is enhanced but simultaneously consumer privacy is threatened. A series of massive cases of consumer information leaks as Internet shopping mall Auction case in February 2008 and Hanaro Telecom case in April 2008 have raised awareness about consumer information protection and online data security systems. Consumer information leaks will lead to decrease E-commerce in Internet and will make the contraction of E-Commerce market after all. We cannot overemphasize the importance of consumer information protection and data security for liveliness of E-Commerce. Therefore Consumer information should be protected by enacting consumer information protection laws and industry self-regulation and consumer oneself. The consumer right to control the circulation of information relation to oneself is very importance in connection with consumer information protection in particular. This paper aims at suggesting the conception and details, limitation of the right to consumer information self-determination at E-Commerce.