IPA를 이용한 외식 기업의 사회적 책임 활동에 대한 탐색적 연구 -서울지역 대학생을 중심으로-

The purpose of this study was to measure and compare the importance and performance of the social responsibility in foodservice corporation. Self-administrated questionnaires were completed by 305 university students and data were analysed by frequency, paired-samples t-test and IPA. As a result, the average perceived values of importance and performance on the social responsibility activities in foodservice corporation were 4.10±0.47 and 2.94±0.34, respectively. University students evaluated that the consumer rights protection and environmental activity were the most important social activity in foodservice corporation. Also they recognized that foodservice corporation performed protection activity of consumer rights relatively well. As a result of IPA, the environmental activity was included in the first quadrant of high importance with low performance value. Also, it was indicated that economic activity, legal activity, ethical activity and consumer right protection were included in the second quadrant of high importance and performance than both mean values.